Au fil des prochains mois, Marmalades s’associera avec plusieurs auteurs et maisons de publications afin de créer un bassin d’ambassadeurs qui croient au livre numérique. Évidement Sylvain Raymond fait partie de la famille depuis le début. Lui qui s’est fait connaître avec son premier roman, le controversé Yupster qui est un arrêt sur image de ce que vit la génération Y à Montréal. Le livre est disponible sur www.yupstermtl.com.
Location location location.
Do you know La Distributrice? It is probably the smallest coffee joint in the universe (in North America in fact), renting the empty space under a Mont-Royal staircase. But hey, this is how you make it in America, right? Here’s a few pictures of busy Gary, stopping by for a local cup of joe. Also, a big shout out to our friends Rachel Lecompte and Gabriel Lefebvre at Studio Point who made a killer branding for the business.
After receiving a thousand complaints (ok ok 2 or 3 from Quebec french nazis) we responded fast and shot this video in our headquarters, during an app flow meeting. Of course we chose to craft all our communications in the language of money, but it’s true that we must never forget where we come from.
Also, who would spit on free PR?
This is the team, late night of course.
Mathieu René, Chief of Technology
Guillaume Avarguez, Art Director
Séraphin Hochart, iOS & web Developer
Every month, the Montreal’s startup community meets in a local pub downtown Montreal.
We felt like Eminem in 8 miles. Palms sweaty, vomit on our sweater, mom’s spaghetti. We had (one shot) to introduce Marmalad.es and launch the new website live. So I included the slideshow down there, in case you wanna send it to your rich VC uncle.
For those unfamiliar with our mascot Gary, here’s the background story.
Follow all Gary’s adventures on the Marmalades Instagram feed.
Gary used to be an unemployed mascot who lost his way in alcohol after his ex dumped him for a Nickelback roadie. Math and I met him at his very low and offered Gary to represent Marmalades on the promise he would drop the bottle and 50 pounds. He now sleeps at the office.
So now that the new website is live, we felt that Gary needed a little day off.
More pictures will come! Here you can see Math René (CTO) and Matthew O’Connor uploading the gold.
Matthew stealing all gary’s bacon. #Bullying.
Girls girls girls.
You have to be young at heart to see Gary. Are you a believer?
We chose to showcase the Marmalades features with one of the greatest story ever told, The Great Gatsby by Scott F. Fitzgerald. The Jazz age backdrop of the 1920’s and the vivid references to Long Island’s golden coast and New York City just seemed a perfect fit.
But there’s somehow something more profound in the Gatsby’s story that we seem obssesed with. The lost generation of the 1920’s is in many ways connected with what we are dealing with today. A beautiful youth lost in the partys, the people and the gossips. A neverending game of who is who. And a strong desire to grasp something more profound. Like a lost summer love.
I had the chance to spend a weekend with the guys from Your Extra Life, a startup that wants to kick your ass and make you go out to do something. Basically it is an App that provides you with challenges and ideas to sparkle your everyday life, wrapped in a social network.
Back in stealth mode, they crash Sam’s parents house in smalltown Shawinigan, while they’re in Florida. That’s the spirit. I came here to have a little break from the city and discuss books with Phillip Barclay, the 24 year old CEO and give my inputs on his launch plan.
The guys are mad, they work 24 / 7 on 3 locations (the developer is currently in Romania) and survive on tuna cans. “We can live here forever with 40$ a day” says Philip. So check out what they’re up to and sign up for that release you couch potatoes.
Funny thing, we went “downtown” last night, where people actually show up at the bar with snowmobiles.
Next morning I really felt the sense of bootstrapping, when me and Phil had to fight over the remaining bread crusts.
Jeff Lee was riding his longboard and decided to crash a house party for refreshments. The party was hosted by Matthew O’Connor’s girlfriend who soon introduced them. It turned into an instant bromance. First they started weird and intense conversations about the future, the machines and the Transhumans. And it’s from one of those midnight talk that the idea of Marmalades was born. This picture was taken at the house party.
But who are these entrepreneurs? Let’s track back a little.
Jeff Lee grew up on television.
Producing tv shows at the age of sixteen and later moved to websites and branded content. He is the living proof that dreams and hard work can go a long way. He is a little scrappy and doesn’t always know what he’s doing, but he doesn’t care. Life is an adventure and every new project is an opportunity to make friends and push the envelope. He also had a boys band, yep.
Matthew was the bookish one.
As a child he would sit and write down countries name with their currency, capital and density of population. He wanted to know everything there was to know. He learned to play (and hack) with computers from an early age. In college and university he took an active role in the computer clubs and developed a great way for students to receive notifications about the actions of their union, especially during the 2006 strike. Finding little reward in work and study, Matthew teamed up with Math René (also Marmalades CTO) to build Avant-Garde Technology. His interests has crystallized around cognitive sciences, specifically around information and decision-making. He also looks like Jesus and/or Russell Brand.